Paid Digital Marketing Executive

Contract: 12-Month Fixed-Term Contract
Location: Reading
Working Pattern: Hybrid - 1 day per week in the office

We are looking for a commercially minded Paid Digital Marketing Executive with hands-on experience across Google Ads and Meta Ads, who is confident analysing campaign performance and turning data into actionable insights.

You will manage and optimise paid digital activity across multiple websites and channels, monitoring performance, producing reports and identifying opportunities to improve customer acquisition, conversion and ROI.

The role is primarily remote, with one day per week in the Reading office and occasional travel to other UK offices. A full UK driving licence and access to a vehicle are essential.

The Role

• Manage and optimise paid campaigns across Google Ads and Meta Ads.
• Monitor performance across multiple websites, campaigns and digital channels.
• Analyse key metrics including CPC, CPA, conversions, ROAS and ROI.
• Produce performance reports and dashboards, communicating clear insights and recommendations.
• Use data and customer insights to continually optimise campaign performance.
• Test audiences, creative, messaging and targeting to improve results.
• Manage campaigns across multiple websites/brands, aligning activity with commercial objectives.
• Support wider digital marketing and customer acquisition activity.
• Manage email marketing campaigns, including segmentation, testing and optimisation.
• Work closely with marketing, sales and operational teams to deliver business objectives.

About You

• Experience in paid digital marketing, digital performance or marketing analytics.
• Hands-on experience with Google Ads and Meta Ads.
• Strong understanding of paid performance metrics including ROAS, CPA, CPC, conversions and ROI.
• Experience managing campaigns across multiple websites, brands or channels.
• Confident producing reports, dashboards and presenting actionable insights.
• Strong knowledge of Google Analytics/GA4 and Excel.
• Experience with CRM and email marketing platforms; Brevo preferred.
• Strong analytical skills with excellent attention to detail.
• Self-motivated and comfortable working independently in a remote environment.
• Full UK driving licence and access to a vehicle.