Senior Regional Marketing Manager

Macpower Digital Assets Edge Tokyo, Japan

Posted 14 days ago Permanent JPY9,490,000-JPY13,523,900 year

Salary Range: ¥9,490,000 to ¥13,523,900
Benefits: Dental Insurance, Medical Insurance, Vision Insurance, Life Insurance, Retirement, Equity, Paid Time Off, Others.

Must-Haves:

B2B Software Sales and Marketing .
Experience working for international company in Japan.
bility to execute a localized GTM strategy in Japan.
Strong communication skills in English and Japanese.
bility to work on-site in Tokyo .
Prior/current experience within Media, Video, Broadcasting, Global Software or SaaS companies.

Job Summary:

Reporting to the VP, Demand Generation, the Regional Marketing Manager will partner with Sales to drive New Business and Expansion revenue growth in Japan.
The successful candidate will be responsible for localizing marketing messaging, content & campaigns, sales collateral, and website copy.
The role requires very close cooperation with sales to ensure effective sales prospecting, follow-up of inbound leads from web and marketing programs as well as tracking of key top, middle, and bottom of funnel metrics.
The ideal candidate will have experience of supporting sales with outbound prospecting efforts in global organizations operating in, but headquartered outside Japan.
Candidate must be a dynamic, enthusiastic cross-function collaborator with excellent communication skills and a high level of fluency in written and spoken English.

Responsibilities:

Localization: Work with global teams, including Product Marketing, to localize centrally created messaging and content. Ensure high-quality deployment of localized messaging & content to the Web, Digital Ads, Emails, Sales Decks, and other assets as needed by the region
Target Account Strategy: Work with global teams, including Product Marketing, to understand our ideal customer and target audience. Collaborate with Japan Sales Leadership to ensure GTM strategy and target accounts are aligned with Brightcove's core strengths.
Supporting Sales: Ensure Japan sales team has the latest messaging, sales content, competitive intelligence, customer references and other essential sales collateral. Localize and enable the sales team as needed.
Customer References: Work with Japan team customer success manager to identify and interview Japanese customers willing to be customer testimonials. Work with global Customer Marketing team to get testimonials written, translated into English & Japanese and posted on brightcove.com website
Global Events: Work with the Global Events team and other regional markets to identify events in any region that may be beneficial to Japan. Collaborate with Japan sales teams to identify customers & prospects that may have delegates attending these events. Coordinate Japan sales team presence at events if needed.
Campaign Orchestration: Initiate, create and execute local marketing campaigns. Marketing tactics will be predominantly online/digital such as email, display advertising, content syndication.
Reporting and Analysis: Work with global Marketing Operations and Analytics team to measure, analyze, understand top, middle and bottom of the funnel metrics. Present insights, measure program effectiveness and validate strategy and spend.

Qualifications/Experience

bachelor's degree in Business/Marketing/Communications or, or a related field
8+ years of marketing experience in supporting a global company (preferably B2B Software) executing a localized GTM strategy in Japan.
bility to plan, lead, execute and deliver marketing programs & campaigns against lead and revenue targets and ensure all activities are integrated to achieve the common goals
Proven team player that has partnered closely and successfully with Sales and Marketing Leadership at prior organizations.
Experience using Salesforce and Google Suite is a plus.
bility to work in a virtual team consisting of HQ and the regional members.
Keen attention to detail along with strong organizational and project management skills.
Strong written, verbal and presentation communication skills in Japanese and English.
Strong managerial maturity and ability to manage stakeholders expectations effectively.

Job ID 23-00490

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