Content Strategist - Start Up Wellness (30K)

Morgan McKinley Hong Kong

Posted 26 days ago Permanent HK$26k -30k pm

Key Responsibilities

Develop and execute a multi-channel content strategy aligned with business goals and brand identity.
Define content themes, narratives, and messaging frameworks for social media, web, email, and other digital platforms.
Assist in creating educational short-form videos, interviews, founder content, behind-the-scenes storytelling, and visual campaigns
Use content analytics to measure performance, identify trends, and optimize strategy.
Manage content calendars and ensure consistent publishing schedules.
Collaborate with marketing, product, and design teams to align content with campaigns and product launches.
Stay up-to-date with industry trends, platform updates, and emerging content formats.
Lead brainstorming sessions and contribute creative ideas for campaigns and brand storytelling.

Requirements

Bachelor's degree in Communications, Marketing, Media, or related field.
3-5 years of experience in content strategy, editorial, or related roles.
Strong understanding of social media platforms, content management systems, and digital analytics tools.
Excellent written and verbal communication skills in English and Chinese (Cantonese/Mandarin).
Ability to work independently in a fast-paced startup environment.
Creative mindset with strong strategic thinking and problem-solving skills.
Portfolio or case studies showcasing past content strategy work.

Job ID JN -062026-2003749

ABOUT COMPANY

Morgan McKinley - Hong Kong

Hong Kong

48 Employees HR & Recruitment

Morgan McKinley has been successfully connecting talented candidates with career opportunities for over 30 years. It’s in our DNA to Go Beyond – above...

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