Marketing Manager, Digital Sales Marketing Manager, Digital Sales …

in Sydney, New South Wales, Australia
Permanent, Full time
Be the first to apply
in Sydney, New South Wales, Australia
Permanent, Full time
Be the first to apply
Marketing Manager, Digital Sales
The Digital Sales & Marketing Team is on the lookout for an energetic, results driven Marketing Manager to drive Citi-branded credit cards, personal loan and buy now, pay later (BNPL) acquisition marketing specialising in campaign management and execution.

Your challenge is threefold:

Campaign Management:
  • Accountable for initiatives and develop marketing assets to help drive incremental account volume across Citibranded credit cards, personal loans and BNPL product, including but not limited to new offer launches, new partnership launches, creative refreshes, email campaigns.
  • Lead the execution for campaign rolls out for responsible initiatives, engaging with partners and colleagues to execute as required
  • Be accountable for the Digital Experience Optimisation to enhance Citi web properties for responsible campaigns to ensure a seamless customer experience and strong conversion rates.

Campaign Execution:

  • Create engaging, result driven digital marketing campaigns
  • Develop and optimise, in collaboration with Product teams, the customer value propositions, key messages and creative concepts as part of the Go-To-Market strategy
  • Engage creative and media agencies and collaborate with in-house marketing specialists to stand up a best practice website and execute your full-funnel acquisition marketing strategy, including but not limited to PR, above-the-line, digital and 1:1 data-driven communications
  • Create engaging, responsive digital marketing campaigns utilising digital channels including email, SMS, push notifications, display and social


  • Proactively share campaign success metrics, insights, and future enhancements on all active campaigns
  • Develop automated reporting for initiative management to report on success metrics including clicks, conversion rates, approvals rates, applications, and accounts

About you:

  • Bachelor degree in Marketing Commerce or related discipline
  • Minimum 4 years in Marketing.
  • Proficiency in excel and data insight mining
  • Strong background in email marketing with demonstrated proficiency across Salesforce Marketing Cloud including journey builder and exact target
  • You've got a proven track record of quickly establishing and maintaining strong, positive working relationships with a diverse array of individuals, and are comfortable being challenged and holding others to account.
  • You're accustomed to working to tight deadlines, but also comfortable when priorities shift.
  • Thrives in a fast paced, innovative, collaborative and commercial environment

Citi has entered into an agreement with NAB to acquire its consumer bank in Australia which includes residential mortgages, deposits, and unsecured lending.

The sale is expected to complete in March 2022. As this is a role to work in Citi's consumer bank, the successful candidate will initially be employed by Citi, but on sale completion, their employment will transfer to a NAB (or) a new entity that will employ Citi's consumer bank employees, prior to their transfer to NAB.

Job Family Group:

Job Family:
Digital & Social Media Marketing

Time Type:

Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi .

View the " EEO is the Law " poster. View the EEO is the Law Supplement .

View the EEO Policy Statement .

View the Pay Transparency Posting
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