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Marketing Data Analyst

Aware Super Sydney, Australia
Posted 13 days ago Permanent Competitive
Marketing Data Analyst
Could you be super helpful?

As one of Australia's largest profit-for-members superannuation funds, we always remember whose money it is and whose future we're looking after. Our 1.1m+ members. These are the people who inspire what we do and how we do it, every day.
And we walk our talk, inside as well as out. That care and inclusion, and a focus on better futures, also extends to the people who work at Aware Super. We are proud of our well-resourced and successful development and wellbeing programs, available to all our staff.

But don't take our word for it, the 2023 AFR BOSS Best Places to Work and awarded 2023 and 2024 Canstar's Outstanding Value Super Fund in Australia awards back these claims. And while it's nice to be recognised, we don't do it for the accolades. We work to help everyone get more from their super, so they can get more for their future.

Sound good? Learn more about us and what we do at https://awaresuper.com.au

Your New Role

Located in either Sydney OR Melbourne - The Marketing Data Analyst will be responsible for;
  • Sourcing, managing, analysing and activating customer data to enable effective omni-channel experiences and ensure the right message reaches the right audience at the right moment on the right channel.
  • Building audience segments for use across all marketing channels, e.g., programmatic and social advertising, email, public website, mobile app.
  • Building segments in the CDP and works with Data Science on any new data requirements.
  • Troubleshooting segmentation related issues for the Digital Channels team and wider Marketing teams

To be successful in this role you will have the following skills and experience:
  • Experience with Data Management Platforms (i.e. Adobe CDP / AEP), web analytics platform (ex. Google / Adobe Analytics) and media buying platforms (ex. Google, Facebook... etc.) to create segments, push audiences live and prepare audience analysis
  • Experence with Python and Excel hightly regarded
  • Experience working with Product Owners to identify insight needs, agreeing digital data sets and requirements for KPI monitoring & digital optimisation
  • Marketing automation, digital/marketing analytics, and identity resolution management experience
  • Experience working closely with and understanding the semantics of technology and data & analytics definitions between engineers, developers, data scientists/analysts and architects
  • The ability to continuously stay abreast of the newest MarTech & data changes and changing industry best practices and methods
  • Demonstrated experience as a technical lead managing a DMP instance, managing segment on-boarding, data integrations and providing strategic support to the business and technical teams.
  • The idea of being part of our growth is exciting and you want to play a pivotal role in making super simple.
  • You are balanced in accepting risk in any decision you face. You are curious to understand risk context and choose to speak up as we simplify, learn and grow.

Employee Experience

We understand that not everyone works in the same ways. We offer flexibility so that you can perform your role at your best.

We love working at Aware Super because our hard work is rewarded by:
  • A culture of career growth and development, backed by a commitment to internal career mobility
  • Abundant well-being offerings like a health & fitness reimbursement, work from home technology reimbursement, salary continuance insurance and organisation-wide meeting free zones
  • Career defining opportunities such as high-impact projects to scale our business and industry leading products and services development

The Aware Super difference

At Aware Super, we believe that diversity of thought, background and experience creates better outcomes for our members and communities and a stronger sense of belonging for our people. We value a diverse workplace and strongly encourage women, Aboriginal & Torres Strait Islander people, people with cultural and linguistic diversity, LGBTQIA+ individuals, people with disabilities, and mature-age individuals to apply. We are proud to be consistently recognised as an Employer of Choice for Gender Equality and our CEO, Deanne Stewart, is a Pay Equity Ambassador.

Applicants must have the right to work in Australia and will be subject to police and bankruptcy checks.
Job ID  req10055
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