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Head of Direct Acquisition & B2B

Allianz Sydney, Australia
Posted 3 days ago Permanent Competitive
Head of Direct Acquisition & B2B
  • Fully utilise your expertise
  • Leading global insurance organisation
At Allianz, we care for all the things that make you, you. For feeling like you belong. For a place where learning never stops. For growing new skills and opening up exciting possibilities. For your curiosity to thrive and help transform an industry. And when life twists, there's flexibility for balance and the support you need. We know that flexible work comes in different forms, that's why we're embracing hybrid teams - enabling employees to maintain a balance of working both in the office and remote, supporting the needs of both the business and individual. So, come and share your ideas, give back and feel proud to be part of a company doing work that matters across climate change and mental health.

Let's care for everyone's tomorrow so we can create a better future together.

About the Role: Reporting to the GM Customer Strategy and Marketing, you will execute and deliver personalised strategies aimed at engaging our brokers and partners. This role demands a leader who is not only obsessed with understanding and meeting customer needs but also possesses a strong commercial mindset, excels in leading multidisciplinary teams, and has a profound expertise in leveraging marketing technology for executional excellence.

The ideal candidate will be action-oriented, with a proven track record in efficiently turning strategic plans into successful operational realities.

Other key aspects of the role:
  • Maximise the value of our customer data platforms, CRM systems, marketing technology (Salesforce and Adobe), and performance analytics software.
  • Managing and motivating multidisciplinary teams, fostering an agile and collaborative work environment that prioritizes swift execution and continuous improvement.
  • Leading the hands-on execution and operational delivery of personalized 1:1 marketing campaigns, ensuring strategies are transformed into effective actions that achieve retention and cross-sell objectives.
  • Implementing customer-focused initiatives, using data-driven insights to tailor marketing efforts that resonate on an individual level, driving engagement and loyalty.
  • Monitoring and optimising campaign performance against commercial targets, applying a rigorous approach to measurement and adjustment to ensure maximum impact and ROI.
  • Obtaining advanced analytics and customer insights to guide executional strategies, ensuring decisions are informed by solid data and lead to measurable success.
  • Implementing the latest marketing technologies to streamline campaign execution, automate personalized engagements, and track performance in real-time.
  • Collaborating with product, sales, and customer service teams to ensure a unified approach to customer retention and cross-selling, enhancing overall execution and delivery.

Important to your success:
  • Bachelor's or master's degree in Marketing, Business Administration, or a related field.
  • Over 8 years of marketing experience, with a significant emphasis on direct-to-customer marketing, retention strategies, and campaign execution.
  • Demonstrable experience in leading the execution and delivery of marketing strategies, with a strong portfolio of successful campaigns.
  • Solid commercial acumen, with a proven ability to directly link marketing execution to business outcomes and financial success.
  • Experienced in leading and inspiring multidisciplinary teams in a high-paced environment, driving them towards executional excellence.
  • Proficient in the use of customer data platforms, CRM systems, makreting automation tools, and performance analytics software.
  • Deep Technical Expertise: Profound technical understanding of the Adobe AND salesforce suite of marketing tools, demonstrating a track record of leveraging these platforms to drive marketing innovation and efficiency.
  • Exceptional project management and communication skills, capable of managing multiple projects simultaneously and communicating effectively across all levels of the organization.

What's on offer? As we embed a customer obsession strategy across everything we do, you'll have an opportunity to drive innovation and transformation that delivers a tangible and meaningful impact on our people, our customers and our community.Enjoy a high-trust culture that empowers you to use your skills and abilities to achieve a meaningful impact.Feel supported to give something a go - try different things, take on new responsibilities and explore opportunities.Be part of a team that's open-minded, supportive, approachable and genuinely focused on customer outcomes.

To apply please follow the online links and attach your resume and cover letter. For a confidential discussion please contact Tania Villiers, Executive Talent Acquisition Lead on +61 (0) 403 503 655.

Let's care for tomorrow. For a career with plenty of room to grow. Care to join us?

#LI-AllianzAU

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in. We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation. Join us. Let's care for tomorrow. Note: Diversity of minds is an integral part of Allianz' company culture. One means to achieve diverse teams is a regular rotation of Allianz Executive employees across functions, Allianz entities and geographies. Therefore, the company encourages its employees to have motivation in gaining varied skills from different positions and to collect experiences from across Allianz Group.
Job ID  47166
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