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Product Marketing Specialist

MYOB Melbourne, Australia
Posted 7 days ago Permanent Competitive
Product Marketing Specialist
We're MYOB, a business management platform designed to unleash the potential of businesses across Australia and New Zealand! As the #originalstartup, our roots are in finance and accounting software, but today we are so much more. We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start, Survive and Succeed: all in the one place.

We're always on the hunt for those who bring a different perspective, diversity of thought and the drive to make our culture even better. Take your career to a new dimension at MYOB.

About the Team

Our Product team is the beating heart of MYOB. From discovery through to delivery plus Data and Insights, it's made up of a broad and multi-disciplined group of specialists focused on designing products that help our customers optimise their business potential and creating best-in-class customer and user experiences.

The Role:

We have an exciting opportunity for an aspiring Product Marketer to join the team as a Product Marketing Specialist. Your role will drive the execution of GTM strategies for the Partner Channel.

You will orchestrate cross-functional teams to execute the GTM plan(s) for prioritised initiatives that drive product awareness, generate demand, and support SME volume acquisition and retention within the Partner Program member base.

You will drive the development of reporting and insights to measure the success of GTM plans and combine that with competitor and market context to provide a well rounded summary of the effectiveness of the initiative in delivering against its objectives.

Responsibilities:

- Act as the liaison between Product Management, Sales/Success, Voice of Customer, and Support Operations, ensuring seamless go-to-market execution.

- Manage day-to-day operational queries related to Partner Program and work with enablement teams to build necessary tools to support self-service from front line teams.

- Support the Product Marketing team in conducting market research to understand the market landscape, including trends, opportunities, and threats.

- Support the Product Marketing team in conducting competitive analysis to understand the strengths and weaknesses of competitors.

- Orchestrate the execution of the product's go-to-market plan, aligning it with overall business objectives.

Experience:

- Experience in a Product Marketing or a GTM role, preferably within the SaaS industry.

- Demonstrated experience in executing go-to-market strategies that achieve commercial success.

- Strong analytical skills, with the ability to analyse market dynamics, customer segmentation, and funnel dynamics to inform actionable strategies.

- Proficiency in or willingness to upskill in PowerBI and Snowflake is expected for data analysis.

- Experience in cross-functional collaboration, acting as a connector between functions.

- Excellent communication skills, both written and verbal, with the ability to reinforce the narratives for products and campaigns.

Our Culture & Benefits

Our values have stood the test of time. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters.

See what it's like to work at MYOB and what we're all about.

Do your best work in a flexible work environment, right down to financial assistance to set up your home office...it's called Flexperience, and it's designed by you and your team!

Our partnership with Smiling Mind helps support the wellbeing of our team members and customers

Drive your own learning via conferences, in-house training, LinkedIn Learning, study assistance and a strong focus on leaders creating a learning environment

A multitude of leave options including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, plus more!

Communities built around 'Wellness', 'Belonging' and the 'Planet' where you can make a meaningful contribution

Access to best-in-class discounts and vouchers from leading retailers, and a lot more.

We are proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.

MYOB are an equal opportunity employer and we champion diversity. Don't meet every single requirement of this role? Still apply!
Job ID  jwNa0hVy2bN3
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