Discover your dream Career
For Recruiters

Marketing Campaign Manager

MYOB Melbourne, Australia
Posted 9 days ago Permanent Competitive
Marketing Campaign Manager
Hi! And thanks for stopping by!

We're MYOB, a business management platform designed to unleash the potential of businesses across Australia and New Zealand! As the #originalstartup, our roots are in finance and accounting software, but today we are so much more. We help our Aussie and Kiwi customers unleash their full potential, giving them the tools to Start, Survive and Succeed: all in the one place.

We're always on the hunt for those who bring a different perspective, diversity of thought and the drive to make our culture even better. Take your career to a new dimension at MYOB.

About the Team

Our Unified marketing team is here to drive un-believe-able results for the business. They create demand in market for MYOB and engage AU & NZ businesses when it matters most to either acquire or retain them. They're dedicated to delivering value for our customers by understanding their business pain points, and needs and ensuring we deliver them value at every stage of their journey.

The Opportunity

The Marketing Campaign Manager is responsible for developing and executing marketing initiatives across the Financial Services Department, driving customer outcomes across the marketing funnel. The role supports the execution of acquisition, retention, and expansion objectives within the Financial Services Line of Business.

About The Role

- Campaign design and execution of all aspects of marketing campaigns leveraging relevant product and market insights including defining objectives, target audience, messaging, channels, and timelines.

- Drive the marketing funnel for the campaign to deliver leads, e-commerce sales or referrals to meet the acquisition and expansion goals.

- Oversee the development of campaign-related content, including advertisements, email copy, landing pages, event content and collateral materials.

- Collaborate with various teams, including Sales, Product, Product Marketing and Design, to ensure campaigns are well-coordinated and aligned with broader business strategies.

- Manage campaign budgets efficiently, optimizing spend to maximize ROI.

- Use data and analytics to track and measure the effectiveness of campaigns, adjusting strategies as needed to achieve desired outcomes.

- Conduct A/B testing and other experiments to optimize campaign performance.

- Monitor, analyse, and report on campaign performance metrics to continuously improve ROI, and conversion rates and optimise future initiatives.

- Identify opportunities to improve current processes and recommend solutions to drive better outcomes for customers and MYOB

What you'll bring:

- Proven experience developing and delivering integrated marketing campaigns for software / technology products within B2B/ B2C to drive acquisition and/ or expansion outcomes. z

- Hubspot Knowledge desirable

- Creative thinker with a passion for data-driven marketing strategies,

- Strong team player with excellent interpersonal skills.

- Development of key messaging to support business objectives.

- Understanding of key marketing communication principles and frameworks

-Proven experience in driving growth in experience in B2B/ B2C SaaS is highly desirable

- Strong communication & influencing skills, including creating and delivering presentations to cross functional teams

Our Culture & Benefits

Our values have stood the test of time. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters.

See what it's like to work at MYOB and what we're all about.

Do your best work in a flexible work environment, right down to financial assistance to set up your home office...it's called Flexperience, and it's designed by you and your team!

Our partnership with Smiling Mind helps support the wellbeing of our team members and customers

Drive your own learning via conferences, in-house training, LinkedIn Learning, study assistance and a strong focus on leaders creating a learning environment

A multitude of leave options including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, plus more!

Communities built around 'Wellness', 'Belonging' and the 'Planet' where you can make a meaningful contribution

Access to best-in-class discounts and vouchers from leading retailers, and a lot more.

We are proud to be a Circle Back Initiative Employer and we commit to responding to every applicant.

MYOB are an equal opportunity employer and we champion diversity. Don't meet every single requirement of this role? Still apply!
Job ID  3u2qOM5uOaoD
More Jobs From MYOB
MYOB
Marketing Campaign Manager - 12 Month Contract
MYOB
Melbourne, Australia
9 days ago Full time Competitive
MYOB
Marketing Campaign Manager - Enterprise
MYOB
Melbourne, Australia
9 days ago Full time Competitive
MYOB
Senior Customer Marketing Manager - SME
MYOB
Melbourne, Australia
9 days ago Full time Competitive
MYOB
Senior Customer Marketing Manager - SME
MYOB
Melbourne, Australia
9 days ago Full time Competitive
MYOB
Senior Product Marketing Manager, Enterprise
MYOB
Melbourne, Australia
7 days ago Full time Competitive
MYOB
Product Marketing Manager Enterprise
MYOB
Melbourne, Australia
9 days ago Full time Competitive
MYOB
Marketing Campaign Manager
MYOB
Sydney, Australia
9 days ago Full time Competitive
MYOB
Marketing Campaign Manager - 12 Month Contract
MYOB
Brisbane, Australia
9 days ago Full time Competitive
MYOB
Digital Marketing Lead
MYOB
Melbourne, Australia
9 days ago Full time Competitive
MYOB
Sales Specialist
MYOB
Melbourne, Australia
4 days ago Full time Competitive

Boost your career

Find thousands of job opportunities by signing up to eFinancialCareers today.
Recommended Jobs
PricewaterhouseCoopers
Marketing Manager
PricewaterhouseCoopers
Doha, Qatar
Marsh & McLennan Companies, Inc.
Events Coordinator, IMEA - Dubai or Riyadh
Marsh & McLennan Companies, Inc.
Riyadh, Saudi Arabia
Nium
Principal, Field Marketing ( Middle East )
Nium
Dubai, United Arab Emirates